The number of people with brain damage from alcohol is the highest it has been in ten years, according to Scottish NHS figures.
Hundreds of people a week – an average of nearly two a day – are being treated in hospitals for brain damage caused by reckless boozing.
Last year 661 people needed medical attention because they drank so much; too much alcohol can cause problems with memory, learning and thinking.
Some 22 deaths per week in Scotland are directly linked to alcohol, according to recent NHS figures, and last year there were 36,000 hospital inpatient stays because of drinking.
-Kenny the Scot