“The World Needs More Cowboys.”
This proposed new slogan for the University of Wyoming was meant to be “inclusive, by design,” according to the marketing campaign flier that was obtained by The Chronicle of Higher Education.
“This is not a campaign to reinforce regressive stereotypes of Cowboys from the pop-cultural past,” the flier states. “This is a campaign to rewrite them.”
The flier goes on to explain how this campaign is an opportunity to “celebrate people in every corner” because “Cowboys come in every sex, shape, color and creed” at the University of Wyoming.
But despite the attempt to use “Cowboy” — the school’s mascot — as an inclusive term, some people who work for the university found the proposed slogan and campaign to be sexist and racist, the Laramie Boomerang reported.
“This is a sexist slogan,” Faculty Senate president Donal O’Toole told The Chronicle of Higher Education.
Perhaps if these enlightened and educated people studied Western American history, they’d realize that there was actually a disproportionate number of black cowboys to whites when you take into consideration the population of both races in the US at the time.
Yes, it’s true – the cattle industry hit one hell of a boom in the late 1860s after the War was over and more than a few newly freed slaves packed up their shit and hit the dusty trail to ki-yi-yippie-ki-yay their lives away.
And don’t tell anybody this, but there were tons of Mexican cowboys too…..