A class action lawsuit against Wise Company, a survival and emergency food storage company, was filed on February 15, 2017 for “unlawful, unfair, and deceptive advertising and business practices.” Last year, the company agreed to settle the suit, and is expected to announce the settlement on its website by the end of business today.
The class action, known as Miller v. Wise Company Inc., U.S. District Court, Central District of California, Case No. 5:17-cv-00616-JAK-PLA, alleges that on its website and packaging, Wise made misrepresentations and omitted material information about how long its Long-Term Food Kits would last and how many people they would feed. Customers who brought the case (the “Plaintiffs”) allege that as a result, “customers were induced to pay more for those products than they otherwise would have.”
The Daily Sheeple can report that, not only did Wise Company allegedly mislead consumers about the nutritional content of their products, it appears that the company handed over highly confidential consumer data to the government – not once, but twice – during the proceedings.